Video content is often lessened in its effect on the viewer as it is mistaken that the visuals are the most important of the content. This can lead to videos not having enough emphasis of detail in its audio, and appearing unprofessional and unfinished.
Having music tailored to the video helps carry the contents message, and deliver a much more impactful experience on the viewer. Much like a video editor uses transitions and effects to carry the visuals, it's important that the audio matches up to these moments and moves itself along with the content.
The track below is an example of a track commissioned for a product launch for a tech company. The modern sounds of synthesisers, mixed with movement in the sounds help to assist the futuristic narrative.
These are some further examples of completed work for clients to use across different areas of marketing and brand image content.
If you are soundtracking a marketing piece, thought should be put into the sounds used. Instruments and effects can help to translate messages that otherwise might not be achieved. Instruments have just as much effect on the tone of the music as the song writing does.
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