Video content is often lessened in its effect on the viewer as it is mistaken that the visuals are the most important element of the content. This can lead to videos not having enough emphasis of detail in its audio, and appearing unprofessional and unfinished.
Having music tailored to the video helps carry the content's message, and deliver a much more impactful experience on the viewer. Much like a video editor uses transitions and effects to carry the visuals, it's important that the audio matches up to these moments and moves itself along with the content.
The track below is an example of a track commissioned for a product launch for a tech company. The modern sounds of synthesisers, mixed with movement in the sounds help to assist the futuristic narrative.
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